MicroStrategy

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MicroStrategy, which rebranded to Strategy, is a company associated with enterprise analytics software and a Bitcoin treasury strategy. Its software helps organisations analyse business data. Its Bitcoin holdings and financing activities also play a major role in how the company is understood. The company's profile combines a software operating business with significant exposure to Bitcoin. The value of its digital asset holdings, the way purchases are financed and the performance of its analytics business are all relevant to understanding it.

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